Best Practices For Appointing Dealers

For a company like ours, the importance of dealer networks is at the top of our list of ‘Valued Assets’! There is absolutely no doubt whatsoever that the right kind of dealers help:

• Enhance customer satisfaction

• Relay the voice of the customer back to the manufacturer

• Increase market reach

• In inventory management

• Protect and foster brand reputation

• Provide more meaningful market intelligence

Perhaps the most important part is the role of dealers in enhancing customer satisfaction. This is why it is important to not just appoint the right kind of dealers but also protect the relationships we have with our dealers who are our channel partners when it comes to putting Taro Pumps everywhere.

Dealers in the manufacturing industry
Almost all manufacturing companies rely on dealers to get the products they make in the hands of their customers. As channels between the manufacturer and the customer, dealers need to play a huge role in many ways to ensure success. Along with selling the products made by Texmo Industries, our dealers also help actively promote the products, conduct regular meets with customers, provide support to customers, and disseminate information on pumps to local markets.

We support our dealers in multiple ways including product training, digital marketing, social media support, sales support, local market knowledge, information on customer relationships, and promoting corporate culture which puts people & relationships before sales & profits.

Given that dealers are critical to business, it stands to reason that the processes to appoint dealers are treated as critical to business too. So, what are the best practices for appointing dealers? Let's look at a few.

Market presence
Dealers are perhaps the only way in which a brand can establish a local presence. It is therefore important to assess the knowledge / understanding a potential dealer has in terms of customer base, market dynamics, and competitors who operate within the location.

Infrastructure
A dealer must have adequate space to create a branded store (like Taro Store, in our case) with easy access and space for the customers to move about when they are within the dealership store. There must be space to display products, and for customers to be comfortable.

Experience
It is a bonus to have experience in the field. For instance, around 20% of our dealers are second-generation dealers and they bring unbeatable experience into the mix. A potential dealer is even more valuable when they have worked with customers and products in a particular market.

Attitude
This intangible aspect is perhaps the most important! It is crucial to have the right attitude when it comes to doing business and this can encompass:

• Willingness to adopt our company’s culture

• Loyalty to the brand

• A genuine interest in learning and training

• Problem-solving approach

• Honesty

• And authentic respect for customers and everybody who walks into a dealership

People who are interested in taking up a Taro Pumps dealership can apply online and after a detailed evaluation, they have a great chance of becoming part of a company that truly respects its people, and channel partners.